Starter
¥40,000/month
One Search campaign, up to three ad groups, keyword research, ad copy in Japanese, GTM and GA4 conversion…
2 business days Audit turnaround time- ✓Starter
- ✓Growth
- ✓Scale
- ✓Conversion Tracking Audit
Lake Blend Line builds and manages Google Ads campaigns for small and medium-sized businesses in Japan that need more leads, more calls, and a clear return on every yen spent.
One Search campaign, up to three ad groups, keyword research, ad copy in Japanese, GTM and GA4 conversion…
2 business days Audit turnaround timeUp to four campaigns across Search and Shopping or Performance Max, full negative keyword strategy, A/B ad…
Weekly Reporting frequencyFull account management across Search, Shopping, Performance Max, and Display remarketing. Weekly…
Month-to-month Contract commitmentDo you require a minimum ad spend?
No. The Starter package works with budgets from ¥100,000 per month. That said, very small budgets limit how quickly we can gather data and optimize. We will…
Is there a long-term contract?
No. All packages are month-to-month. You give 30 days' written notice and that is it. We do not charge cancellation fees. The setup fee covers the initial…
What happens to my Google Ads account if I leave?
The account stays yours. We work inside your own Google Ads account from the start, not a sub-account we own. When you leave, you keep full access to all…
How do you handle conversion tracking?
We use Google Tag Manager to deploy the Google Ads conversion tag and GA4 event tracking. Before we touch any bidding strategy, we audit your existing…
Send us access to your Google Ads account and we will review your campaign structure, conversion tracking, and wasted spend within two business days. No obligation.
Get startedSetting up a Google Ads account for the first time is straightforward in theory. In practice, the decisions you make in the first hour, campaign structure, match types, bidding strategy, and conversion tracking, determine whether the account will perform or bleed budget for months. This guide covers the setup process specifically for small businesses operating in Japan.
Read more →Most Google Ads accounts we audit are wasting between 15 and 30 percent of their budget. Not because the campaigns are badly structured, but because nobody has looked at the search terms report recently, or the conversion tracking has a duplicate firing, or the bidding strategy is optimizing toward the wrong goal. Here is where to look.
Read more →Performance Max is now the default campaign type Google recommends for most advertisers. In Japan, the results vary more than Google's marketing materials suggest. This guide is based on managing PMax campaigns for Japanese businesses across retail, professional services, and B2B lead generation since the format launched in 2021.
Read more →"Before Lake Blend Line, I had no idea which keywords were actually bringing in patients. Now I get a report every Monday that tells me exactly what happened and what changed. Our new patient enquiries have been consistent for over a year."Dr. Yuki TanakaOrthodontic clinic, Setagaya, Tokyo
"We switched from a large agency that was charging us a percentage of spend. The reporting was vague and the contact changed every few months. Kenji has been the same person since day one, and the cost-per-lead has dropped noticeably."Hiroshi NakamuraB2B logistics firm, Osaka
Lake Blend Line now works with businesses across Japan, from a sake brewery in Niigata running Google Shopping to a B2B logistics firm in Osaka using Performance Max for lead generation. The team is small by design: Kenji handles strategy and client communication, and two specialist contractors handle feed management and analytics. Every client gets a named contact, not a ticket number. The office moved to Minato-ku in 2022, but the Monday morning report habit has never changed.
The campaign had been set up with the wrong match types and zero negative keywords.Every Monday you receive a plain-language report: impressions, clicks, cost-per-lead, and what we changed. No dashboards you have to decode yourself.
We build every campaign around one question: what does a new customer cost you, and what are they worth? Budget decisions follow the math, not gut feel.
Bids, negatives, ad copy, landing page tests. We touch every active campaign at least once a week. Stale campaigns bleed money.
Month-to-month only. If the results stop making sense, you can leave. We keep clients by performing, not by locking them in.
Answer three questions about your current situation and we will point you toward the right starting point. No contact details needed.
No. The Starter package works with budgets from ¥100,000 per month. That said, very small budgets limit how quickly we can gather data and optimize. We will tell you honestly if we think your budget is too low to get meaningful results before you commit to anything.
No. All packages are month-to-month. You give 30 days' written notice and that is it. We do not charge cancellation fees. The setup fee covers the initial build work, and the monthly fee covers ongoing management. Those are the only two charges.
The account stays yours. We work inside your own Google Ads account from the start, not a sub-account we own. When you leave, you keep full access to all historical data, campaigns, and conversion history. Nothing disappears.
We use Google Tag Manager to deploy the Google Ads conversion tag and GA4 event tracking. Before we touch any bidding strategy, we audit your existing tracking to make sure the data is clean. Optimizing toward bad data is one of the most common reasons campaigns underperform.